Saudi Arabia is a remarkable untapped treasure trove of culture and natural beauty. The kingdom’s jaw-dropping natural wonders will take your breath away. Experience a land where the past comes to life. From the labyrinthine streets of ancient cities, to the intricate rock carvings of early civilisations, the kingdom’s rich history is written large across the landscape. 

AlUla, one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site will be at the top of every visitor’s list. A land rich in historical, geological and geographical significance, this ancient city, once at the crossroads of The Silk Road and The Incense Route, has only recently been re-discovered and is magnificent to visit. 

Explore the ancient ruins and rock-carved tombs of Nabatean Hegra or walk the narrow winding streets of Al-Turaif, surrounded by beautiful Najd architecture, opening a doorway into Saudi’s rich and fascinating history. Since the days of antiquity, Saudi has occupied a pivotal position at the crossroads of Asia, Africa and Europe. Today, there are more than 11,000 archaeological sites throughout the Kingdom, telling the story of the civilisations that lived over the years. Saudi has five UNESCO World Heritage Sites:

• Al Ahsa Oasis

• Al-Hijr Archaeological Site (Hegra) 

• Al-Turaif District in Diriyah

• Historic Jeddah

• Rock art in the Hail region

Saudi culture is as rich as it is diverse. Visit the Kingdom’s many mosques and traditional markets to experience a rhythm of life that has little changed over the centuries. Explore the different regions to experience the multi-cultural variety of foods, lifestyles and customs. And, for a taste of modern Saudi, don’t miss the urban districts and entertainment centres where people meet to shop, dine or just spend time with friends. From traditional dances and handicrafts to gleaming skyscrapers and thriving cities, Saudi is a destination in which history and modernity are inextricably linked and endlessly beguiling.



Saudi offers awe-inspiring natural phenomena and exciting, unique ways to explore its diverse terrain, making the kingdom worthy of a spot on any outdoor enthusiast’s bucket list. The kingdom boasts quite an itinerary, from desert and water adventures to camping and hiking through caves and craters. Whether you are sailing the crystalline waters of the Saudi Red Sea, exploring one the country’s many national parks or hiking through the green hills of Al Baha, Saudi will surprise and delight you with a wealth of natural treasures. From seas teeming with exotic fish, rare marine animals and thriving corals to lush oases, verdant farmlands and even desert areas that are rich with life and raw natural beauty, Saudi is a kaleidoscope of unique natural experiences.